DO NOT SELL MY PERSONAL INFORMATION
The Florida Privacy Protection Act mandates that controllers, meaning any entity that collects, uses, stores, or processes the personal information of consumers, must provide certain information to the consumer with respect to the collection and processing of their personal information. One of the primary rights accorded to consumers under this act is the right to opt-out of the sale and processing of their personal information.
To further assert this right, the Florida "Do Not Sell My Personal Information" policy requires controllers to implement a clear and conspicuous link on their websites and in their privacy policies that allows consumers to opt-out of the sale of their personal information. This link must be titled "Do Not Sell My Personal Information" or similar language that clearly notifies consumers of their right to opt-out.
The policy further specifies that controllers may not sell the personal information of consumers younger than a specified age without express authorization from either the consumer or the consumer's parent or guardian under certain circumstances. This aims to protect the personal information of vulnerable minors from being exploited.
Violations of the Florida "Do Not Sell My Personal Information" policy are enforceable by the Department of Legal Affairs under the Florida Deceptive and Unfair Trade Practices Act. The Legal Affairs Revolving Trust Fund may be used to enforce this policy by the Attorney General.
It is crucial that controllers comply with the Florida "Do Not Sell My Personal Information" policy to safeguard the rights and privacy of Florida consumers. Failure to do so may result in severe legal implications and penalties.
In conclusion, the Florida "Do Not Sell My Personal Information" policy empowers consumers to assert control over their personal information and ensures that controllers handle such information in a transparent and responsible manner.
